What is Prism?

A Car Color Calendar Contest.

Prism turns the chromatic cars you photograph into a year-long contest. When you spot a car in one of six true colors — red, blue, green, yellow, orange, or purple — send it from your Vault to Prism and it joins the competition for its color.

Each day, anyone can play: you’re dealt cars and crown your favorites. Crowned cars move on to a community vote, and the strongest go to a Final. The car that comes out on top becomes a Car of the Month.

The twelve monthly winners become a printed Prism calendar. Every time a calendar sells, the photographer behind each winning car earns a share — your photo of a beautiful car can pay you back.

Your photographs always stay yours in the Vault. Sending one to Prism simply enters it in the contest — nothing is moved or given away.